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Tuesday, March 16, 2010

Online Music Traps

The notion of me writing a book has, for as long as I care to remember, been a given. It was a matter of 'when,' not 'if.' That 'when' came to fruition on March 12, 2010; two days after my 43rd birthday.
I can't recall the actual 'moment' that I decided to finally put a particular train of thought into some semblance of order in the shape of a book. I do know, however, that the subject matter has been bugging me almost instantly on entering the world of online music in April 2007.

Despite being generally reserved & apathetic towards most forms of media, I do find myself verbalising my annoyance when I feel strongly about disparity in an area that I am part of.

"Online Music Traps" is the result of extensive research, personal experience & countless emails from frustrated independent musicians,disc jockeys & equally frustrated fans of my music all voicing their displeasure & confusion with the major organisations & their hold over online distribution.

The book sheds light on what's going on right under our noses but also gives advice on what we all can do to improve the situation. It can be done.

The online music industry, like any other industry, is a numbers game. If an artist can't guarantee exorbitant profits for a company they are overlooked. It's that simple. As it stands, the odds of an independent artist making any impression on the online music charts are slim.

Giving you the option to have a productive online musical presence on your own terms should be a 'given' but until recent times it hasn't been. After extensive research I feel more than comfortable (if not proud) in saying that there is no other ebook like "Online Music Traps."

When you purchase "Online Music Traps," there is nothing more to purchase; quite the opposite. By the time you have read the book & applied what you have read, you have saved over $200  (U.S.). Many books on the matter will allude to saving you money. Their idea of 'saved' is much different to mine. My idea of 'save' includes not paying out money in order to receive a discount.
Your wallet can safely stay in your wallet once you have purchased "Online Music Traps." No 'gold membership,' 'paid upgrade,' not even a mailing list to annoy you.....& I'm afraid there's no holiday to Tasmania if you buy in bulk. (!)

Due to the vast nature of the book, occasional duplication occurs. It is unavoidable & you will see why on the few occasions that you do encounter it.

Towards the end of the book I present you with a scenario This scenario has been specifically written so that it can be easily adapted to suit your needs.

Whether you are new to the online music industry, a veteran or somewhere in the middle, I am sure that you will find "Online Music Traps" both enjoyable & informative. Additionally, I spend quite a bit of time addressing music enthusiasts as the musician may as well not bother tuning-up if there is no-one around to listen.
The actual publishing of the book was an experience in itself. having never done it before I treated every wrong turn as a learning experience. It did, however,wear thin after a while. The first publisher that I used is Lulu. Very easy to manage, even for a learner like myself. The book is available there in both paperback and as a downloadable pdf document.

The next place that I discovered to publish was Click2Sell, an affiliate site dealing in a range of online products. My book is only available as a download here & an affiliate programme is available. This is also the case with PayDotCom.


The final external site that I put "Online Music Traps" for sale was in the Amazon Kindle Store. Being something of a techno-luddite I did have initial reservations but on doing some research & as in keeping with the actual substance of the book, the Kindle Store is, at the very worst, free advertising.

For the first two days that "Online Music Traps" was out there, I spent quite a lot of time wandering about aimlessly. I've been busily jotting down thoughts etc. about my next literary venture.I'm actually rather surprised with the volume I have amassed already.

I have no idea when this will commence & a a publication timetable is, at, this stage, over the hills & far away. How long will remain so? I have no idea. Stay tuned.

Paperback: Support independent publishing: Buy this book on Lulu.
Download: Support independent publishing: Buy this e-book on Lulu.





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