Music Business And Managers

Image via WikipediaFor the purpose of this entry I am referring largely to independent rock bands who are performing on a regular basis. Hopefully, musicians working outside of this scope may find parts of this blog financially beneficial.


Most artists and bands want to achieve success in the music business, for instance earning enough from travelling and playing their beloved instrument to quitting their day job. Good administration is almost always necessary to achieve any measure of success in this tough business. Many musicians are intelligent and resourceful, and certainly have the capacity to manage their own affairs, but the artist that can handle all this and progress in his art without losing focus and/or sanity is rare.

The basic question is when do you need a manager?

The simple answer is....when you have something to manage. This sounds pretty obvious but it is the most

accurate answer I can give. Many artists and bands tend to seek business administration far too early in their careers, but others wait too long. Some artists and bands look for management to take over every aspect of the band's business so they can just "show up and play...". Even if the manager could do it all, bands must understand that the success or failure is solely the band's responsibility. Not the manager's.


The main reason an artist or band tends to seek a manager is because they want to be playing regular gigs as well as get extensive media attention to help promote the artist and their music. From the very first day, a good manager will be driven by an artist or band's achievements, which may be as simple as having a great song written or access to a decent PA or an opportunity to perform for an A&R scout. Any "successful" regional act will tell you that practicing and playing are only a very small part of the job of being in a band; meeting club owners, networking with other bands, and studying the music industry are just a few of many responsibilities. Remember, it's called the music business for a reason.


If you or your band is lucky enough to have a close friend outside the band with respect for the band and

music, some computer skills, motivation to succeed, and basic business knowledge, you're in luck! 


Most up-and-coming bands aren't in the financial position to pay a manager or even pay their rent for that matter, so be sure to respect the free labour you're receiving for what it is. Once your band is has established itself and written some material to perform live, utilize your resources to record a good demo tape, write a band biography, and have some professional pictures made. Basically, a killer press kit. Then, use those tools to help create some business to manage!

When you know you're ready for a manager and haven't got the full time to focus your attention on playing as well as your administration duties, its essential to find the perfect manager.

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How To Share Your Knowledge Online

Anybody who has spent a certain amount of time on the internet will have no doubt heard about blogs. It took me about 2 years to actually know what a blog was. I was too busy being overwhelmed by the fact that I could get my music heard on the world stage to bother. Blogs are growing in popularity each day, with focuses on every subject one could think of; people from all over the world can interact with each other, no matter the hour where they live. Naturally, in an attempt to appeal to the masses and stay current, some businesses opt to create a blog to talk about their products and services. Many, however, are not sure of how to use said blogs to market their business. By reading the below tips, you can learn how to effectively market yourself using this internet tool.

1. Post interesting content. You are not writing for yourself; on the contrary, the focus of the blog is meant to entertain your reader. If you want people to become interested in your product, do not discuss how great it is or how professional your company is all the time. If you overdo it, your visitors will be less likely to take you seriously; they may even leave based on your saturation method. The blog should not be one big sales pitch, in other words. Make even those who would not normally care about your business want to visit.

2. Make your readers relate to you in some way. This can be achieved by sharing stories from your everyday life. Did you have a challenging time finding a birthday gift for your grandmother? Talk about it.

Did the tires of your car blow out while you were driving down the highway? Share this event. When they start to see you as a real person, as opposed to simply a cold business suit on the other end of the computer screen, customer loyalty may result. Weave in how your situations relate to your services, as well.

3. Update the blog frequently. Many people who run blogs find themselves falling into this trap, but it is quite important in the long run. You do not have to update several times a day, but posting once a week or month is not an attractive move. Should someone come across the blog and discover how infrequently it is given attention, they may lose interest. In fact, they may believe that you are not professional, or are out of business entirely. This is a terrible blow to your marketing goals; do not make this mistake.

4. Provide information that cannot be acquired any other way. In other words, make it feel like you are giving away special "insider" information. Give notice on upcoming sales; tell them about what is selling the best in your industry, and so on. Educate them; make it fun for all involved. However, do not give away anything that might damage your reputation, such as how much your fellow employees drank at the annual Christmas party. Stick to "safe" topics, but do not make them boring.

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Tasmanian Musicians. Carry That Weight

Since recently dabbling in assisting bands increase their public profile by way of an online music newspaper that was initially called "Music In Tasmania," I was underwhelmed by the lack of responses that I received after contacting them. The major response was/is a surefire winner. A chap called Mat from "Argusband" contacted me with other websites that the band is on so I have tweeted them with the relevant hashtags with moderate success at this stage.

I didn't bother contacting Rod Fritz as his online presence is making my job pretty easy as far as "Music In Tasmania" goes.

What took me aback was that I received four letters complaining that they hadn't been featured and the bands that I have featured are "....crap...." "rubbish...." "....wankers...." and so forth. Such letters were the first correspondence that I had received from these bands. Needless to say, they're off my schedule.

Having a small population base put me behind the eightball to start with. Having such useless and pointless comments from some bands narrowed my field even more. This saw me launch straight into 'Plan B.' This entails a name and content change for the paper. It is now called "Music And Arts In Tasmania." It is now including tourism, art, photography and theatre as well as the original topic of music.

Where am I going with this blog? I was heading away from my original theme of discouraging musicians from being aloof when nobody knows who they are for a start. Added to this, it's not a good idea to send unprofessional slurs about other bands to the likes of myself with my mere 26 years as a professional musician. My word travels far and fast. Make it work FOR you. It's not rocket science!

If any bands are viewing this entry as criticism, then you're way wrong. It's the music business. Are you into your music as a hobby or are you treating it as a business? If your answer is the latter then I suggest spending some time exploring legitimate and worthwhile to your specific needs. It really is worth it. You don't have to upload you're entire catalogue of music to each site. I do recommend, however, having a consistent bio. and profile picture.

The music business has been around longer than we have so they know all the tricks. You can make yourself stand out simply by being easily reachable via Google search. This is where consistency comes in. People will be more likely to 'join you' on another site if your presentation is consistent with the other sites that you're on.

It takes time for each site to 'generate' you and make you Google friendly. Patience is a virtue.

The best promotion that I can offer you is via "Music And Arts In Tasmania" (below) which is heavily reliant on my Twitter activity. All you have to do is send an occasional tweet my way and I can get you great mileage; namely in the form of a "featured article." In order to keep up to speed, simply subscribe to the daily edition of my newspaper.

Tips To Selling Your Music Online.

In an era where digital music is frequently pirated and distributed freely around the internet, it might seem highly difficult to discover new methods of selling your tunes. Sure, there is always going to be listeners who download albums illegally, but allowing it to ruin your day or marketing strategy isn't going to help anyone. Finding true success within the digital market is by no means easy, but never impossible if you have a decent product and the right plan.

Right off the bat, you must ask yourself what about the music influences people to purchase it, and drop their hard earned cash on one of your creations. Obviously, writing material which is inspired and enjoyable is the first step, but even this might not be completely enough. Listeners need to love the music so much it's impossible to resist, and something they can't help but share with friends and family, hoping it will evoke a similar positive reaction.

Creating a deep, diverse selection of music is another critical step in making some cash off your tunes. Perhaps if some people aren't interested in one album, there's another with a slightly different style which will pique their interest. Building an impressive discography allows potential fans to experience multiple sounds and ideas, and with enough of them, they are bound to discover something they can jam to. Once someone purchases a few songs, they'll become inclined to download more, becoming thirsty for another taste of your music.

While constructing your discography, it's also significant to remember that quality will always outweigh quantity. Just because there's an extra five tracks or so you've been dying to dust off and post online for sale doesn't quite mean they're ready for public consumption. Capturing accurate emotions, feelings, and inspiring people is what truly pushes fans to spend money, and you're more likely to capture new audiences with top notch material, rather than some B-side you don't even enjoy. Making sustainable, powerful music should be the top priority, and always before a marketing or distribution plan.

Once a record or single is touched up, completed, and prepared for release, it's time to devise an effective strategy to create some buzz and compel more listeners to try out your latest product. Utilizing social networking sites such as Facebook, Twitter, and MySpace is a free, easy method to spread the word and drive some more traffic to your web pages. Affordable and sometimes free press release services are available online as well, which help to distribute information to the appropriate music blogs, message boards, magazines and sites. Make contacts with other bands or record labels so you can reach their audiences as well. If you've created something special, people will be listening, and the reflection will hopefully become evident in your bank account.

As long as you're focused on writing and producing top notch music, there's always a way to create some income through attracting people and generating digital sales. Stay away from rushing your products out the door, and ensure each and every release is absolutely of the best quality. Marketing and promotion is equally important, but all the fancy Flash animation and website hits in the world won't make poor music profitable.

Music And Legal Matters

Whether you realize it or not, the creative side and the business side of the music industry is inevitably linked. Unfortunately, for artists, the business side of the industry is boring and overly technical but that does not change the fact that you must be informed to stay successful. These two sides become linked with talk of music contracts. Music contracts are legal documents that specify terms and conditions for all parties involved in any type of situation.

No matter how great of an artist you are, when it comes to music contracts, you need to operate like a professional businessman or businesswoman. Aside from just contracts, your music career can be affected legally by record contracts, publishing contracts, copyright law, name protection and business organization.

The legal aspect of the music business is unavoidable, that is why you have to educate yourself. And don't just educate yourself on the legal requirements of the artist in music contracts, study how a music contract can affect everyone involved, engineers, agents, managers, producers, recorders etc...

Every individual working in the music business today should convert themselves into a business person in addition to being an artist. Here are some things you should understand to be a success in your music career.

- Learn who is involved in the music industry, the main players, who they are and when you may need them.

- Your music career is your business, so aside from just music contracts, you need to know how to run your business, your finances, your administration and your rights.

- What legal issues are a unique concern to artists and songwriters? You need to grasp copyright law, recording agreements and publishing agreements.

- Explore the common types of music contracts including club contracts, distribution agreements, production contracts and label agreements.

- In music contracts there are several parties that play a role including; managers, agents, producers, club owners and investors. Understand the roles of everyone involved.

- Lastly, keep yourself informed of changes in legal issues concerning artists in the music industry.

I completely understand if this all sounds overwhelming to you but at the same time, it is vital to your success. Take a course on the legal aspects of music contracts and the music industry. At the very least, read some books on the subject. You really need to arm yourself with knowledge in this industry before you sign any music contract. Don't be apart of the rising statistics of great artists who failed because of signing bad music contracts.

Download Music Legally

Music is the essence of communication. It connects us with worlds and emotions that are sometimes buried so deep within that we almost forget that they exist. Thanks to all the advancement of technology we can now explore all the interesting music genres right in our own homes. This convenience comes with great responsibility and most people lack the maturity to understanding that. To appreciate music you have to be willing to make a small investment for those that open up the portals of self-expression and communication.

The world of mp3 music is now an extended orchard, ripe and ready for the picking. The industry of downloading music illegally is now noticing that in order to get better quality with less guilt then legal download is the best way to go. The reasons are endless as to why you should opt for downloading mp3 music legally.

It is clear that society is not highly interested in paying much for anything, but often the asking price for legal music download is so little one can actually ridicule it. There are many sites that offer the download of mp3 music legally. These help provide an efficient service for people. The basic concept is that people can get their favorite music instantly by paying a very low fee. This type of fee can be per download or subscription. Besides being able to download the music legally you get the opportunity to read some of the reviews written about your favorite artists which can be quite interesting. Most start from as little as $1 per hit downloads. Sites like mp3.com, emusic.com, musicmatch.com and so forth help make this process as easy as taping a few keys.

With such convenience its no wonder more and more people are entering this music world. The best part is that one can carry their music with them whenever they go, with the little assistance from mobile phones and also mp3 players and such technological gadgets. 

So the world is all about exploration and the path is paved with legally downloaded mp3 music. Why bother with the hassle of illegal music when you can have your conscious free from the claws of the law.

The appeal with legal mp3 music download is that you know that you will be receiving the same quality as a store bought CD. But something that most music fans seem to understand and appreciate from the services provided by the legal mp3 music downloading sites is that it is a community. This means you are become part of a growing network of music fans. Legally downloading mp3 music is also mainly about appreciating the legal rights of artists. With people lacking so much in the respect for other people's property it is good that most music downloading websites are doing their part in preserving a sense of honesty.

Independent Muiscians And Social Media

Since the creation of the music industry, artists have been scrambling to find the address to major record labels in hopes of effectively shopping their demo and signing a record deal. Those days are long gone, though because new technology is making it easier to not only record and distribute your own music, but now you can start your own record label with very little effort, and nowhere near the capital.

Shareware, freeware, and open source software are typically free or extremely inexpensive to obtain. Programmers and software developers create these accessible programs in order to establish their credibility in their field of expertise. This benefits you because it allows you to get your hands on the equipment you need to record your own demos and albums.

Social networking and social media programs on the internet also make it very easy to share your music with friends and family, and also to start building a fan base. You can establish yourself as a credible, quality independent musician or artist without the usual marketing and production that can take months to create. The need for administration becomes negated and will save a lot off stress and time.

Once you are able to distribute music, you can officially consider yourself a record label, and with some paperwork, you can make it legal too. The first thing you will need to do is choose a label name and file a Fictitious Name Statement, which is basically a form of copyright. This way you are not illegally using a name that someone else owns, but it also protects you from someone else using your name, intentionally or otherwise. It also protects you from slander and libel.

Next you will need to decide if you want to manage a sole-proprietorship, a partnership, or a corporation. This depends on how many people are involved in decision making, investing, and who makes profits. Obviously, the first option is a solo, independent business. The second option explains that multiple people equally invest and benefit and third represents most of the record labels that you know about. These are large businesses with varying levels of employment and require legal counsel before establishing.

Once you know what kind of business you want to run, you need to file for your tax ID. This puts you into the taxman, so you have to pay the necessary taxes, but it will also allow you to take advantage of the tax benefits that go along with owning your own business and band administration manager with minimal fuss.

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