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Wednesday, July 25, 2012

Affiliate Marketing Mistakes


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You may not realize it, but there is a very high incidence of failures within affiliate marketing. If you are an affiliate marketer or are considering becoming one, you need to step back for a moment and try to analyse what it is that successful affiliate marketers are doing. One way to do that is to consider things that do not work when it comes to affiliate marketing. I have listed what I consider to be the top 5 mistakes people make.
1.Choosing the wrong market. If people are already spending money within a certain niche, then it will be easier to make sales in that niche. Researching the various markets is probably one of the most important steps before launching your website. Choosing the wrong market to start an affiliate business is a sure fire way to affiliate marketing failure Incredible as it may seem, niche markets such as weight loss or diet, golf, work at home, health, and many others appear to always have room for another website and never seem to reach a saturation point. Affiliate programs chosen within these types of niches will generally mean success.
2.Trying to run before you can walk. Make sure you have one website up and running profitably before starting another. This is a very common mistake many affiliate marketers make and they end up jumping around from one website to another and struggle to make money in any of them.
3. Not focusing on a specific product. There are many affiliate websites that have so many products on them that they never make a sale. Initially you are far better off to focus on one product and create a profit from it before adding more products.
4. Using the website provided for you by an affiliate merchant. There are many different reasons for this, but the main one is you are not going to differentiate yourself from your competition when you use the same website as everyone else. If you do use a website provided for you, make sure that you are able to make changes to it yourself to make it unique.


5. Not using lead capture pages and sign-up forms is another common mistake many affiliate marketers make. Successful affiliate marketers realize the importance of building a list for marketing to in the future, this is true regardless of the niche that they are in. Having an email marketing list is probably, aside from your website, your biggest asset and one which you can continue to tap into for many years to come. Therefore you need to build a list as large as possible contacting your subscribers regularly for them to get to know and trust you before you expect them to purchase from you.
If you truly want to be successful in affiliate marketing, follow these five tips and watch your affiliate business grow.

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Thursday, July 12, 2012

Blog Advertising


Why should someone monetize his or her blog? The best answer will probably be: why not? Making money from your blog is not illegal or impossible. Not only can a blogger earn some cash through their effort, this is also a reward to the blogger. With those extra cash, it can also provide extra income stream for you to live a better life. To make money from blog, blog advertising would probably the way to go. However, not all advertising methods will provide equal result to your blog. The result depends highly on your choice of blog advertising method and the content of your blog.


Therefore, learning about how to choose the best blog advertising strategy will both promote your blog and maximize your potential of earning.






3 Blog Advertising Categories:


Here are 3 types of blog advertising categories you can choose from:


Pay-per-click/PPC: Advertising using PPC is probably the most basic form of blog advertising a blogger can use. Here is how it works: you put a PPC ad to your blog and, the advertiser will pay you every time a visitor clicks on their ad. As a blogger, the amount you receive on each click is different. It is depended on what kind of ad it is, the keyword value and who your advertiser is.




Pay-per-action/PPA: advertisers sometimes prefer PPA, as blogger will only get paid when their visitors perform certain actions. For example, a visitor needs to subscribe advertiser's newsletter, sign up for a membership site or response to a survey.


Pay-per-View/PPV: Blogger will get paid for each time an ad is shown on your blog and view by visitors. Doing PPV required some strategies to target the right audiences. But if you do it right, you can make a lot of money by implementing PPV.


How to choose the best web blog advertising method?


The three types of blog advertising method talked above can work with different types of ads. They include:




Contextual ads: The content of contextual ads that will be shown is based on what your blog content is all about. Therefore, the key to success in contextual ads is relevance. In other words, if your blog is talking about wedding and marriage, you will not expect to see any ad that is talking about automobile. If you decided to use contextual ads as your blog monetizing strategy, it is important that your blog should focus on specific topic and be updated frequently. A blog that focused on specific topic will drive targeted traffic, and show relevant ads.


Text link ads: Compare to contextual ads, text link ads will often be shorter then that of contextual ads in terms of text length. But text link ads are working the same way as contextual ads. Text link ad is shown based on the content of that page. If your blog content varies from page to page, it may be better to choose text link ads.


Affiliate ads: Unlike text link ads and contextual ads, affiliate ads provided bigger monetary return. Here is how it works: you are going to join a company's affiliate program and, when they accept your registration, you will use their promotion materials, like banners, and post it on your blog.


Therefore, if your blog is talking about topics that related to certain products or services, affiliate ads will provide great return to you. For example, if your blog is about health and fitness, you can place a link that promotes some health food program or eBook on diet. Visitors who see your content may be also interested in those products.






Direct ads


Direct ads work in a way that, blogger will work with advertisers directly and independently. Advertisers will go to find blogs that are both related to their products and services. Then they will contact to those bloggers directly, discussing about possible cooperation on promoting their product or service. At the same time, bloggers can also find advertisers and tell them that there are ads spaces available for advertising. To success in using direct ads, blogger should have a high traffic blog and strong niche market. Pricing and payment method are based on the agreements that blogger and advertiser negotiated.






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