1. Post interesting content. You are not writing for yourself; on the contrary, the focus of the blog is meant to entertain your reader. If you want people to become interested in your product, do not discuss how great it is or how professional your company is all the time. If you overdo it, your visitors will be less likely to take you seriously; they may even leave based on your saturation method. The blog should not be one big sales pitch, in other words. Make even those who would not normally care about your business want to visit.
2. Make your readers relate to you in some way. This can be achieved by sharing stories from your everyday life. Did you have a challenging time finding a birthday gift for your grandmother? Talk about it.
3. Update the blog frequently. Many people who run blogs find themselves falling into this trap, but it is quite important in the long run. You do not have to update several times a day, but posting once a week or month is not an attractive move. Should someone come across the blog and discover how infrequently it is given attention, they may lose interest. In fact, they may believe that you are not professional, or are out of business entirely. This is a terrible blow to your marketing goals; do not make this mistake.
4. Provide information that cannot be acquired any other way. In other words, make it feel like you are giving away special "insider" information. Give notice on upcoming sales; tell them about what is selling the best in your industry, and so on. Educate them; make it fun for all involved. However, do not give away anything that might damage your reputation, such as how much your fellow employees drank at the annual Christmas party. Stick to "safe" topics, but do not make them boring.
