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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Tuesday, February 5, 2013

Android Over iPhone


The competition in the smartphone world these days is between phones running on Android and those manufactured by the Apple. Instead of betting on the side of Apple, the world's renowned smartphone maker, developers seem to not care about it; thereby deciding to bet on the green side of Google's Android. This should be one of your considerations when you are contemplating selling your old smartphone. Should you stay with a smartphone or should you switch to an iPhone?
But before you go ahead and made a decision, here's a brief overview of Android for those who are used to iPhones.
What is Android? It just happens to be the world's most popular mobile platform. Android is an operating system created by Google to run on mobile devices. Each version is named after a type of sugary sweet food (for example, the latest version of their OS is the Ice Cream Sandwich). It is based on Linux and is the main competitor of iOS on the market.
The Android is an open source OS, meaning that many companies have created handsets running on Android and resell them for free if they wish. In fact, a majority of mobile devices these days run on Android. Samsung, HTC, and Sony Ericsson are just some of the manufacturers of smartphones that run on Android technology. Used by numerous smartphones, such as the G1, Droid, and Nexus One, Android is open source, meaning it is not linked to a particular cell phone manufacturer or service provider.
The Android OS also supports third-party apps, which are often downloaded from the Android Market, Google's online software store,
which has been renamed Google Play. As of the moment, Google Play, despite being used by more people for more gadgets, seems to have fewer apps, not to mention that in certain areas, its functionalities are fewer. For example, in Asia and South America, only apps are available, meaning an Android user can source music, eBooks, and video files elsewhere. In the iTunes store, any iPhone user anywhere in the world can buy anything from it, as long as you have an iTunes account. If you are a traveller or love to stay overseas for long periods, you may want to consider this in deciding whether or not to sell your used smartphone and switch to an iPhone or not.
What It Does?
Android powers millions of phones, tablets, and other devices and brings the power of Google and the web within your reach.
By having an amazingly fast browser, multi-tasking capabilities, more convenient ways to connect and share, cloud sync, and the most common Google apps (and thousands of other apps available on the Android Market) your Android powered device
is way more than just being 'smart.'
According to Google CEO, Eric Schmidt, "Android is going to be attracting the lion's share of developer interest over the next six months, with developers preferring to create apps for Android's Ice Cream Sandwich rather than Apple's iOS. "
With all of Android's promise, the iPhone is finally paying attention to Android as a serious contender. What's behind the seemingly magical allure of the iPhone? Your guess is as good as mine, but if you are excited to get cash for used smartphones, there's never been a better time than now. Explore the possibilities and you'll never be sorry.


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Thursday, June 28, 2012

Successful Pay-Per-Click Advertising

Advertising advertisingAdvertising advertising (Photo credit: Toban Black)The top success tip of writing the advertisement is to grab the viewer's attention as much as possible. You will discover and learn great tips and inside secrets on writing the successful advertisements in PPC. It is obviously that those tips will help you to write better or even highly successful advertisement in PPC online advertising.
1. Write to Your Targeted Audience.
The first step of writing the highly successful advertisement is to write your own advertisements directly to your targeted audience. With the better understanding in your market and audience, it is easier to write your advertisements directly to your targeted audience. It is obviously that your advertisements will not success if they can not lead directly to the targeted audience.
The real secrets of PPC online advertising are to: (1) identify the small group of people in the market and (2) research effectively and get better understand people in the market.
2. Address the Benefits Rather Than Features.


There is no doubt that you have to identify the benefits of your products or services, rather than the features of products. It has proven that benefits can lead you to sale, but features can not. It means benefits can sell your products to your potential customers whereas the features only tell your products to them!
The real secrets of PPC online advertising are to: (1) list down all possible benefits of your products and (2) emphasize your benefits into your advertisement.
3. Insert Your Niche Keywords into Your Advertisement.
Inserting your keywords into your advertisement is very powerful and attractive approach. It has proven that if you insert your keywords into the advertisement, the opportunities to increase the click through rate (or CTR) will be opened and grown. With those keywords, it is easier to grab the viewers' attention.
The real secrets of PPC online advertising are to: (1) insert your keywords into the first line of your advertisement in PPC and (2) insert those keywords as much as possible into the advertisement.
4. Include a Strong and Solid "Call to Action" Phrase.


Another powerful tip is to include a strong and solid "call to action" phrase into your advertisement. For example, you include: "Sign up", "Register now", and "Save on". Otherwise, the prohibited phrase could be: "Click here", "Visit here", "Come see" and "Press here".
The real secrets of PPC online advertising are to: (1) include your "call to action" phrase into your advertisement always and (2) do not include the prohibited phrase or break any PPC search engines' term and use of condition.
5. Use the relevancy display URLs.
It is great idea to include the relevancy display URLs into your advertisement. Obviously, the more relevancy display URLs are, the more opportunities for people to click on and visit are! You have to use the relevancy and active display URLs.
The real secrets of PPC online advertising are to: (1) embed your keywords into your URLs and (2) use the existing and workable URLs only.
6. Use Proper Grammar and Correct Spelling.
Obviously, you have to use the proper grammar and correct spelling in your advertisement. Without them, your advertisement will look non-professional advertisement.


The real secret of PPC online advertising in this tip is to ensure that your advertisements look professional. It is a great idea to review and ensure that you use the proper grammar and correct spelling before submitting your advertisement.
7. Ensure that Your Advertisement is Easy to Understand and Straight Forward.
The last tip to write the highly successful advertisement is to write your easy-to-understand advertisement. You have to keep your advertisement short, clear and direct to the point. You have a limited space to write your own advertisement. Thus, it is a great idea to keep your advertisement clear, complete and concise.
The real secrets of PPC online advertising are to: (1) get better understanding about the products or services you are trying to write ads and (2) keep your advertisements clear, complete and concise.
Finally, writing the highly successful advertisements is one of the most significant components for your online business in PPC online advertising. With the highly successful advertisements, the opportunities to increase the CTR in PPC online advertising will open and increase. The real secrets of writing the successful advertisements are: (1) write direct to your targeted audience (2) address the benefits of your products (3) insert your keywords in the first line of advertisement (4) insert a strong "call to action" phrase (5) use the relevancy display URLs (6) use the proper grammar and correct spelling and (7) keep your advertisements clear, complete and concise. Apart from these great tips, all you have to do next is to monitor, track and evaluate your advertisements for improvement in the future.



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Wednesday, May 16, 2012

Blogging And Money

Blogging HeroesBlogging Heroes (Photo credit: Wikipedia)
Blogging is very popular nowadays. Many people are hooked on it. This is probably because it is fun to do. But do you know that you can also make money blogging? It is not just a hobby for some. It is also a means of earning income.
If you want to make money blogging, here is everything you need to know.
You can earn money several ways. You can earn from it using both direct and indirect methods.
Direct monetization. This uses methods where you earn directly from your own blog.
1. Offer ad spaces for advertisements in your blog. Ad spaces could be for banner advertising, textual advertising or text link ads. Banner advertising is an old form of advertisement where ads appear using a combination of photos and texts. Textual advertising uses only texts and links. Text link ads on the other hand are done by mentioning in your blog a product which is linked to the product's own website. You can get these advertisements by connecting with an advertising network or you can look for them yourself. You earn from these in three ways. You can earn on a CPC or cost per click arrangement. This means that you get paid for every click on an ad in your site. You can also earn on a cost per thousand arrangement. This means you earn based on the number of times an ad is displayed on your site. Lastly, you can earn on a CPA or a cost per acquisition arrangement. This means that you get a commission for every sale made.


2. Use your blog to promote your own product. If you have a product to sell, you can promote it in your blog so you don't have to pay others for carrying your ad. You can write your own promotional gimmicks exactly the way you want to.
3. Promote products for different companies in your blog. You can connect with business owners and write product reviews and promotions for them. The danger with this is that your readers might be turned off in the sense that they might question your honesty. Commissioned product reviews sometimes do not appear truthful since they are paid ads after all.
Indirect monetization. This uses methods where you earn because of the blogs that you write. You can make money blogging using these methods only after you have built a good reputation and you are already considered an expert in a certain area because of how you blog. When you write blogs and people read and believe what you write, you become an authority in that topic. Once you are considered an authority you can earn through the following.


1. Writing for other people. Some blog and website owners do not write their own blogs. They employ bloggers to write about a certain topic for them. Others get the services of bloggers to maintain their whole site.
2. Speaking in conferences. When you are considered an expert in a certain field, people may get you to speak about that field in conferences and summits. You become their resource person.
3. Writing books. Publishers may ask you to write books for them about your expertise. You earn from writing the book and you also get royalties from the sales of the book.
All these will help you make money blogging. You just have to remember that you have to be serious in this blogging business so will earn good rewards and have staying power.

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Tuesday, October 25, 2011

How To Share Your Knowledge Online

Anybody who has spent a certain amount of time on the internet will have no doubt heard about blogs. It took me about 2 years to actually know what a blog was. I was too busy being overwhelmed by the fact that I could get my music heard on the world stage to bother. Blogs are growing in popularity each day, with focuses on every subject one could think of; people from all over the world can interact with each other, no matter the hour where they live. Naturally, in an attempt to appeal to the masses and stay current, some businesses opt to create a blog to talk about their products and services. Many, however, are not sure of how to use said blogs to market their business. By reading the below tips, you can learn how to effectively market yourself using this internet tool.

1. Post interesting content. You are not writing for yourself; on the contrary, the focus of the blog is meant to entertain your reader. If you want people to become interested in your product, do not discuss how great it is or how professional your company is all the time. If you overdo it, your visitors will be less likely to take you seriously; they may even leave based on your saturation method. The blog should not be one big sales pitch, in other words. Make even those who would not normally care about your business want to visit.

2. Make your readers relate to you in some way. This can be achieved by sharing stories from your everyday life. Did you have a challenging time finding a birthday gift for your grandmother? Talk about it.

Did the tires of your car blow out while you were driving down the highway? Share this event. When they start to see you as a real person, as opposed to simply a cold business suit on the other end of the computer screen, customer loyalty may result. Weave in how your situations relate to your services, as well.

3. Update the blog frequently. Many people who run blogs find themselves falling into this trap, but it is quite important in the long run. You do not have to update several times a day, but posting once a week or month is not an attractive move. Should someone come across the blog and discover how infrequently it is given attention, they may lose interest. In fact, they may believe that you are not professional, or are out of business entirely. This is a terrible blow to your marketing goals; do not make this mistake.

4. Provide information that cannot be acquired any other way. In other words, make it feel like you are giving away special "insider" information. Give notice on upcoming sales; tell them about what is selling the best in your industry, and so on. Educate them; make it fun for all involved. However, do not give away anything that might damage your reputation, such as how much your fellow employees drank at the annual Christmas party. Stick to "safe" topics, but do not make them boring.

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Sunday, October 25, 2009

The Phone Don't Ring....


At the risk of sounding patronising, which I'm not (I save that for 'real life'), most people who listen to music and have no connection with musicians don't give any thought as to how a song actually comes to fruition. I certainly didn't until my early teens. I am speaking mainly of my own recording experience over the last two or so years.

I have been asked by countless people where a song comes from plenty of times & it's such a broad question that any number of perfectly reasonable answers could be given. My answer has been the same ever since I began writing. It usually stems from a line of an overheard conversation or, more commonly, when I'm sitting out the back thinking of nothing in particular.


This is the embryo of the song. It may only be a few seconds in length but it's more than enough to run with. I get particularly enthused if a part of a bass-line enters me. It's a cakewalk once that foundation is there. Words have always come easily to me, infact I've never spent more than 20 minutes sitting with a pen & paper writing lyrics.

This doesn't mean that they come instantly. I may have been sitting on a notion for days, weeks or months. Finding words to rhyme & make sense have never been much trouble either. I DO pay particular attention to phrasing, emphasising particular words & even half-speaking some. Let's face it, a song is a story put to music. Bob Dylan & the late Warren Zevon are the best two for this by light years that I have encountered.

Sometimes my songs are from personal experience but I often swap from singing in the first person to singing in the second person. I often swap the gender of the subject of a song. Why? I have no idea. I guess it's just how a song was meant to leave me. I'm rather fond of the notion that pieces of music are floating around everywhere and every now & again 'converge' within someone who is able to convey them.

Once written and firmly entrenched in my head, the next step is to record it. To do so, one must have instruments, recording equipment, a place to record & the time to do it. I've had a small mixing desk & all of the necessary instruments for many years. One also has to know how to operate the recording equipment. Initially this is very time-consuming but after a while one gets the hang of what frequency will suit what vocal best or what guitar effect will suit a particular song best. My effects are very limited as I prefer that 'pub sound' so I can literally mix blindfolded....but not quite.


Once the song is recorded to the standard that I'm happy enough with, the next thing to do is to get it onto the internet. One needs a computer for this and some know-how about converting sound files. Again, more expense and time.

I've heard many songwriters prattle on about the weeks of torment & anguish that they subjected themselves to in order to 'capture' a song. Firstly, a song isn't there to be captured. It's either there or it isn't. Deliberately subjecting oneself to torment and anguish for the sake of a 3 or 4 minute song is either lunacy or a lie.

Due to the life that I've led I have plenty of horrific memories to draw on if I wanted to go down that road. I do throw snippets in now & again but always ensure the song has an upbeat & though-provoking message.

So, to the casual listener, every song that you hear on the radio or on your iPod or wherever has an awful lot more go into it than the few minutes that you hear.

Every single song can't possibly have a price put on it. One download of 99c nowhere NEAR reflects the time and money spent on even making that song available to you to purchase. The fact that it has been made available for you to purchase instantly would have been laughed at not so long ago.


Irrespective of how quickly the internet can make this option possible, the fact remains that the songwriter & recording artist still has to put the same amount of time, money & effort in to getting their songs to the public. Google has recently made this process even faster for the listener to access music. I have a very wary eye on this 'revelation' and where it's going to leave the small-time independent artists.

This leaves many a musician the dilemma of how to price their music. Had my surname been Dylan I imagine I'd be selling an unfathomable amount of material at much higher prices. As it stands my surname is Findlay & I make every effort possible to make my material not only easily accessible but also as affordable as possible. Only recently I have made my commercial releases available as physical downloads at 'audiolife' at more than competitive prices.

Gone are the days of me making many every single song streamable or free to download. Stats showed that people were streaming my material....a lot...which I was for quite some time more than pleased about, but the spiel by the distributors that this leads to sales never rang true to me. I was right and I'm not the only independent musician to have gone through these motions. I have no qualms with my material being streamed....but only to a point.

My songs are as important & as personal to me as any 'major' musician. I may not recall the entire lyrics of all of my songs but I can give you an in-depth description of what each song is about, why it was written & what it means to me.


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